Homeward Bound of Marin

Nonprofit Homeward Bound of Marin’s Fresh Starts Culinary Academy provides training, income and support for people moving out of homelessness. Hansen-Kemp Design provided innovative product packaging for the products created by their culinary students.

Halo Truffles: The Halo product package is die cut into the shape of a home, with a gold halo on top. We photographed melted chocolate to create the look of it dripping over the box. The halo logo has the ridges of a candy cup, with a fun chocolaty font and halo. The message to “take a bite out of homelessness” is front and center, so you know when you make a purchase; you are supporting programs that make a difference in ending homelessness.

Halo Homemades: A complimentary die cut label design gives these delicious jams and salsas a homey look.

Carmelitias: Wrap around labels were created for special short batches of custom chocolates.

PROJECT DETAILS
Brand
Logo
Collateral

Wagster Dog Treats: Wagster Treats are all-natural dog biscuits made by bakers who are building employment skills. The three unique flavors were a natural for the bright color-coded labels. The brand is fun, energetic and stands out on the pet treat shelves. The product packaging has been well received. Wagster Dog Treats are available in over over 120 stores, including: Pet Food Express, independent grocers and pet boutiques. Print materials and booth signage support sales.

Photo credit: Tyler Chartier Photography

PROJECT DETAILS
Product Packaging
Collateral
Signage