Logo Design & Brand Identity
Startups & new logo design
I work with new brands and startups to discover an ideal image to represent their new venture. The logo is the first visual of the branding and marketing process. Everything springs from the logo design – colors, fonts, and the overall look and feel that express your brands essence. A logo is an investment that will continue to add value to your business or nonprofit.
Updating & rebranding
When an established group grows or changes, it’s time to update their image. They may have a new focus or vision, want to appeal to new markets, or to convey new products or services. Rebranding provides a new look and feel; revitalizing the brand and making it look up-to-date and relevant.
I can work with you to update your brand identity by renewing a dated logo, consulting on a name change, and creating updated marketing materials.
Brand identity pulls it all together
Branding is much more than a just a logo. Every interaction your customer or client has with your business shapes their reaction to your company. I’ll work with you to create all of the materials you need to get across a consistent and cohesive image. Everything from website, brochures, marketing collateral to business cards will work together to create positive client, customer or donor perception.
Brand & style guidelines
A brand guideline helps ensure that your brand is consistent and that everyone in your organization plays by the same rules. Depending on need I create simple to complex guides that provide information on logo specifications, colors, fonts, icons, and image use. The guideline becomes a “cheat sheet” to help you maintain a consistent brand image.