News – Thoughts on design & new projects

What sparks creativity?

What sparks creativity?

Graphic designs function is communication. But it’s the creative spark that captures our attention and compels us to action. For me the first spark of creativity comes from listening to my client and learning about their business or organization. It’s that...

The impact of color

The impact of color

When my daughter was young we read Dr. Seuss’s Green Eggs and Ham. She was so excited about the green eggs in the story that we had to get green food coloring and make them. She took one bite and said, “These are the best eggs I ever had—so much better...

The meaning of colors

The meaning of colors

One of the ways your brand communicates is through color. Although different cultures may view colors differently, many of our associations to color are common to everyone. For example red is fiery and passionate while blue is calm like the sky or water....

Time to update your marketing materials or branding?

Time to update your marketing materials or branding?

Your business or nonprofit organization grows, develops, and changes over time. It’s natural. Your website, brand and marketing materials should grow with you. A new location, new products or services, a new name, new ownership or a new focus can drive the...