Ritter Center is a nonprofit organization, which helps prevent homelessness and improve the health and well being of individuals and families living in poverty in Marin County.
Ritter Center was ready to update their image with a brand new look and to reinvigorate their image within the community. Professional and compelling materials would reflect their goals, mission, and give a focus on those they serve.
Logo: Ritter Center provides people with their missing piece – whatever it may be. The 3 puzzle pieces of their branding logo represent connection, integral services and community health. They come together to form a house, in which the organization name resides at the doorway. Bright, healthy, positive colors bring a sense of hope and an upbeat feeling. The color gradations in the puzzle pieces represent movement and progression forward. The puzzle piece is an integral part of the brand and is used throughout the Ritter Center materials.
Print: Annual report, newsletter, stationary, event materials
Website: The comprehensive website tells Ritter Center’s story through large photos that give a face to people who are homeless or need assistance. Awareness, integrated services and the scope of the center’s programs are featured. An informal font and colorful accents keep the site friendly and approachable for donors, clients and those seeking information.
Graphic Design: Hansen-Kemp Design
Web Development: Entropic Studio
SEO/Content: Website Wordsmith
Photography: Ron Greene
Print: Connecting to donors and building community awareness through mailings, newsletters and annual reports. Infographic illustrations get the message across quickly, engage the reader and bring lightness to topical subjects.