SteelCore Builders, Inc.
Steelcore Builders are general contractors for structural concrete and strengthening for commercial and residential buildings.
The owner wanted to develop Steelcore to address the structural concrete side of his construction business. The goal was to generate contracts through engineers and architects.
Logo: I wanted the graphic design of this logo to convey strength and durability. The mark is created with dark grey for cement and construction yellow. The mark is an abstract “C” created within the negative space of the foundation. The logo reflects the tagline, “Building Strength at the Core.”. Icons were drawn to represent concrete and strengthening.
Print: Brochure, stationary, ads, vehicle graphics and site signs
Website: The homepage sets the tone for this general contractor, with an elegant photo background of an artistic concrete wall with shadows. The interior pages house the extensive and impressive portfolio on a clean white background. The construction yellow pops as an accent and helps guide the user to the intended action.
Graphic Design: Hansen-Kemp Design
Web Development: Abigail Gorton Web Strategies
SEO/Content: Website Wordsmith