Eckhoff and Company / Eckhoff Wealth Management
Eckhoff and Company (EAC) is a consulting, tax, audit and accounting firm
Eckhoff and Company came to Hansen-Kemp Design to create a new brand look for a dated brand and logo. The goal was to reflect teamwork, growth, client success, quality, trust and integrity. They wanted to attract younger clients and get away from the traditional look often associated with CPA firms.
Logo: The graphic design is a simplified “E” which reflects the idea of a graph with upward growth, success, teamwork and a modern clean approach. Orange was selected to stand out from other accounting firms and give a contemporary look. The update became a full rebrand as I worked with the Eckhoff team to update the company name as well as their look. We also created a logo with the same brand look for a new service – Eckhoff Wealth Management.
Eckhoff Wealth Management (EWM) is a joint venture with EAC, which provides an innovative integrated accounting, tax and wealth management experience.
To build continuity and a cohesive identity, their new graphic design ties into the existing EAC brand. The mark is a simplified “W” and reflects the idea of a graph depicting upward financial growth and mobility. It has a dimensional quality and differentiates itself, without veering too far from the original EAC logo.