What sparks creativity?

What sparks creativity?

Graphic designs function is communication. But it’s the creative spark that captures our attention and compels us to action. For me the first spark of creativity comes from listening to my client and learning about their business or organization. It’s that first...
The impact of color

The impact of color

When my daughter was young we read Dr. Seuss’s Green Eggs and Ham. She was so excited about the green eggs in the story that we had to get green food coloring and make them. She took one bite and said, “These are the best eggs I ever had—so much better than the yellow...
The meaning of colors

The meaning of colors

One of the ways your brand communicates is through color. Although different cultures may view colors differently, many of our associations to color are common to everyone. For example red is fiery and passionate while blue is calm like the sky or water. Colors: Blue...